Before I started working in the world of franchising, I had never heard the term – Discovery Day. It almost sounded like an outing planned for preschool children. When you Google the term you get search results stating that Discovery Day in the Bahamas is a public holiday celebrating the of the arrival of Christopher Columbus in the new world; or, colleges have Discovery Days to allow a peek inside to see what life is like on campus; or an event set up at a science center to get kids excited about math, science and technology. These are not the Discovery Days I am writing about here.
The term I am referring to has to do with franchising. The International Franchise Association, courtesy of The Educated Franchisee’s Glossary of Franchise Terms defines Discovery Day as:
An event set up by the franchisor so that potential franchisees may learn more about becoming a franchisee. A discovery day typically takes place at the franchisors headquarters and is often the final step in the due diligence process. It provides the opportunity to meet the management team, support team, and trainers face‐to‐face. Occasionally called “Meet The Team Day” or “Open House.”
At Screenmobile, our Discovery Day consists of a tour of our building, meeting the key corporate staff that will be providing training and support, the history of the company and lots and lots of questions – both from the corporate team and the prospective franchisee, lunch out with the staff, a field visit to learn how you will make money and more opportunities to ask questions. Time permitting, we even teach you how to make a window screen.
Our Discovery Day is scheduled at the end of our Education Process and after the prospects have time to validate with our franchisees. When the prospective franchisee arrives, they usually find that there is a lot more to the screening world than they realized.
We award a franchise, only if the entire corporate team agrees that the prospective franchisee will be a good fit. Would you be a good fit for Screenmobile? Find out - You can fill out a contact form to get more information from our sales team, simply click here .
We've hosted two Discovery Days in the past two weeks, and are proud to announce that both resulted in the addition of new franchisees. Here they are during their Discovery Days:
Evan Grissom and Jaime Mejia
Hopefully we will be seeing YOU at a Discovery Day soon!
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