Screenmobile of Glendale, Arizona – Interview

September 27, 2010 at 11:47 PMMonty Walker

We are always looking for a break from the hot Arizona sun, and if that break can also help save us money, we are all over it! If you need these types of solar screens on your home, or even just a window or door screen replacement, Screenmobile of Glendale can help you out right away. They can cut and fit a screen for your doors and windows on site, and offer excellent solar screens to block out the sun’s rays and reduce energy costs in your home. Screenmobile is owned by Joe Smiga, and has been serving the Phoenix area for 17 years. For more information on this Phoenix small business, view their profile below.

What product or service do you offer?
Screenmobile is a mobile window and door screen repair and replacement service that can custom build screens on-site to fit any size or shape of window or door frame.?Screenmobile offers a variety of products from solar screens which can block up to 90% of the sun’s radiant hit and cut electric bills by up to 50% to insect screens to protect against mosquitoes that carry the West Nile virus. Other products include retractable, sliding and motorized screens for pool, patio and porch enclosures, pet door screens and other weatherization products. Screenmobile’s truck and trailer is fully self-contained with a power generator, chop saw and a work bench, which makes the job convenient for the customer as we are not looking to power or even have to enter the house to do most jobs.

How did your business get started?
While visiting Camarillo, CA near the Screenmobile corporate headquarters in Thousand Palms, I saw a Screenmobile truck and trailer. It looked like an interesting business and so I did some research and found it was the perfect home-based business opportunity for me. Screenmobile is a franchise company with about 100 mom-and-pop locations around the country. Materials can be stored on the truck and trailer and in a garage.

Please describe the perfect user of your product or service.
Screenmobile customers are homeowners who need repairs done or are doing renovations. They want the convenience of having us come to them instead of taking their screens elsewhere and waiting days or trying to do it them selves. Most who attempt to do it them selves find that specific tools are needed and that the process is difficult without the proper workbench. Screenmobile has the tools and our trailer is our workbench. We save these customers a lot of time, frustration and money.
Construction contractors, homebuilders and owners and property managers of multi-unit apartment complexes also take advantage of Screenmobile services.

What goals have you set for your business that you hope to achieve in the next 5 years? 10 years? 20 years?
I thoroughly enjoy what I do, being outdoors, meeting people and giving my customers exceptional service. I want to continue to run my Screenmobile business successfully and be able to slow down in about 15 years.

How have you promoted your business in the past?
Repeat customers and word-of-mouth referrals are my main source of business followed closely by the visibility of my colorful Screenmobile truck and trailer I use as a mobile marketing tool. I enjoy meeting people, have an outgoing personality and a quick wit. I like to lighten moods and entertain my customers. I especially like putting a smile on the face of my elderly customers.

I am also environmentally conscious and attend “green” events to promote my sun control screens which block up to 90% of the sun’s radiant heat and can lower electricity bills up to 50%. I take old screens from my jobs and recycle what materials I can.
A lover of rock-n-roll, I also hate to see old vinyl LPs and 45 records filling up our landfills, so I will take those off of customer’s hands and “re-cycle” them. In return I will offer a discount based on the amount of vinyl brought my way.

What is you upcoming product strategy?
As a company, Screenmobile prides itself on our owner’s professionalism, courteous, polite and friendly demeanor, neatness and delivering on our promises. You will not find us showing up late, smelling of smoke with our shirttail out, traipsing mud into your house while we look for power to borrow. That will not happen.
Instead you will find a professional that you can trust to complete the job as scheduled, on budget and who strives to exceed the customer’s expectations. I will continue to do my work in this manner.

What is your marketing strategy?
What Screenmobile does is unique in practically every market we serve. So unique in fact that few people are aware that such a service exists. I am unlike many other contractors who do not like the homeowner or customer looking over their shoulder at what they are doing. In fact I encourage my customers to come out and see how I do what I do. I make the best bug screen in town and you can quote me on that.

I am very good at what I do and the speed and proficiency that I display after 17 years of having done this is fascinating for most people to watch. I encourage them to do so as I work on the street outside their homes for a half-day or even a whole day

I ask the customer what type of music they like to listen to and will dial up the appropriate channel on my Sirius satellite radio enabled boom box. Sometimes I have been known to sing along. Around the time the mail comes in the neighborhood, people will start coming out of their homes and come check out the screening party down the street. Because of my gregarious personality, someone within the Screenmobile family recently gave me the name, “the entertaining screener”. I guess I am. I wont argue.

How do you measure success?
I measure success by the number of smiles per mile I put on people’s faces because of a job well done and by the number of referrals I receive. Based on that – Business is Booming.

If you’d like to get more information on Screenmobile of Glendale, Arizona you can click the link or to contact them for your screen repair or replacement, simply call them at 623-561-6370.

You can find the original article at Examiner.com.

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